Martinez Dental Care
Not just dentistry—an enduring commitment to excellence and the people of Martinez.
Services:
Brand Identity
Website on Squarespace
Copy Writing
Visit site: martinezdentalcare.com
The Story Behind the Martinez Dental Care Brand
The visual identity of Martinez Dental Care is more than just a logo—it’s a reflection of our roots, our values, and the community we proudly serve. Every detail in the design was chosen with purpose and heart.
At the center of the logo is a uniquely stylized tooth icon that represents much more than oral health. Its shape draws inspiration from Mount Diablo, the most iconic natural landmark overlooking our hometown of Martinez. The flowing, soft lines also form a subtle "M"—a quiet nod to the name Martinez—while the elegant curves reference the motion of dental floss, a gentle tribute to the daily habit we always encourage for long-term wellness.
This design is deeply personal. The original concept for the tooth was inspired by a drawing made by Dr. Khan’s 7-year-old daughter. We loved the simplicity, innocence, and honesty of her hand-drawn sketch—and decided to preserve that spirit in the final design. By incorporating her work, we honor the values of family, creativity, and care that define this brand.
The colors chosen for the logo reflect the soul of Martinez—a historic small town known for its deep community roots and loyal, long-time residents. The palette consists of warm, earthy tones that echo the mature oak trees and sun-washed streets that make this town feel like home. These hues convey a sense of trust, stability, and quiet sophistication—a perfect match for a dental practice that combines legacy with personal care.
It’s a brand that honors the past, embraces the present, and looks forward to serving generations to come—with a smile.