CalmKaaj
Building thoughtful spaces where the community comes to connect, work and thrive. Co-working that wins!
Services:
Brand Naming & Foundation
Brand Identity
Website Design
“Andaleeb took our loose idea and helped shape it into something real and meaningful. She asked the right questions, helped us see the bigger picture, and gave the brand a personality rooted in Pakistani culture—while still appealing to a modern, global audience. She tied our business goals to our heritage and inspired us to live our values internally too. More than a designer, she was truly our brand guardian.”
CalmKaaj is a co-working space startup based in Islamabad, Pakistan, launched in 2022 with a clear vision: to create a thoughtfully designed space that fosters productivity without the chaos. With the rise of remote work, the team saw an opportunity to fill the gaps left by other co-working spaces—spaces that often overlooked convenience, culture, and community.
We partnered with CalmKaaj to build a brand from the inside out—starting with a strong foundation rooted in their values: calm, community, and cultural authenticity. The visual identity is supported by real-world actions, from a locally hosted website to an on-site café that sources products from small Pakistani home businesses. Every touchpoint is intentionally local, intentionally warm, and intentionally human.
Fun Fact: CalmKaaj blends English and Urdu—“Calm” (for a relaxed vibe) replaces “Kaam” (Urdu for work), creating a name that sounds like "KaamKaaj" but means “working calmly.”
The colour palette for CalmKaaj finds its inspiration in nature and earth bringing the green of Pakistan as the foundation and building upon it with the earthy terracotta. It becomes a subtle and sophisticated nod to heritage while still remaining fresh and elegant.
A single-page responsive website for CalmKaaj was designed that introduced the brand with clarity and heart. As a new co-working space startup, the goal was simple: build awareness and communicate their offering with ease. From the very first click, visitors felt the calm, welcoming energy of the space—thanks to intentional design that reflected the brand’s personality and purpose. The result? A site that didn’t just inform—it connected.